Alaalas is a creative project rooted in memory collecting.
I've always been fascinated by the little things that make up a life - the café receipt tucked into a journal, a sticker bought on a whim, a blurry film photo, a conversation scribbled into the corner of a notebook, or a random piece of packaging that somehow feels too special to throw away.
These ordinary moments are easy to overlook, but they're often the ones we remember most.
Alaalas is my way of preserving them.
Through zines, paper goods, photography, letters, and thoughtfully collected keepsakes, I hope to celebrate the beauty of everyday living and inspire others to slow down, notice the little things, and create memories of their own.
Based in Tokyo, Japan, everything I create is inspired by the places I wander, the people I meet, and the small moments that make life feel beautifully ordinary.
— E ♡